Why it's important to cut back on using your debit card

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Univision launches news app for iPhone

Univision launches news app for iPhone Posted by on January 12, 2012

Univision, the leading media company serving Hispanic America, launched a new iPhone app for news called Noticias Univision, which can be downloaded here. Univision Network has a huge reach, serving 97% of US Hispanic households. The app?s main purpose for now will be to deliver their 24/7 news coverage, and later this month users will be able to ?report breaking news by uploading photos and videos,? and�share their favorite Noticias�Univision�content with friends and family on Facebook and Twitter, according to their release.

This is an exciting announcement for the media company as they dive deeper into the second screen. After having met a big group of Univision execs at Columbia Journalism?s Social Media Weekend event that @Sree puts on in 2011, I knew the network would be cooking up good things in the coming month.

In our recap of the social TV summit, we covered the network Kevin Conroy?s thoughts (President of their Interactive Media Group) on the business of social TV, and now he gave us an interview on the new app and social features.

Lost Remote: What are some of the social features of the app?

KC: The social features of the Noticias�Univision�App include Twitter and Facebook integration, in addition to content sharing across platforms, and personalization.

LR: How will this make�Univision�broadcasts more social?

KC: Through the Noticias�Univision�?Tu Opinion? (Your Opinion) feature that will soon be live on the app, users will be able interact with the shows live and comment on important topics/questions/stories right at their fingertips. This integration is unique and not available on other news apps.

LR: Who built the app?

KC: The Noticias�Univision�App was developed by�Univision�Interactive Media in partnership with Persistent Systems.

LR: What partners are you working with?

KC: Univision�has an ongoing commitment to super serving the fastest growing segment of the U.S., whether it is through syndicated and original content around their passion points across all our media platforms, or leveraging strategic partnerships with leading companies such as Televisa, VEVO, CNET, and on the mobile front with Clear Channel (Univision�Radio stations are available on the iheartradio platform in addition to�Univision�Radio app), Kargo (a dedicated mobile video site) and many others. Through these partnerships,Univision�is able to further strengthen the reach of our content while satisfying a growing audience.

LR: What can users look forward to in the future?

KC: In addition the app being available on the iPhone and iPod touch (and soon on the iPad), users can also download the app on their Android device. Also to come, is a citizen journalist feature that will allow users to submit stories via ?Tu Camara? (Your Camera).

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