?Victoria?s Secret Fashion Show? tops social TV charts 
Posted by Cory Bergman on November 30, 2011
Well, perhaps this isn?t a big surprise, but last night?s Victoria?s Secret Fashion Show on CBS dominated the Trendrr for the night, outpacing the next closest show, Glee, 3-to-1. Turns out, CBS offered social integration in the show?s very popular live stream along with some high-powered social promotion.
The Pink Carpet live stream began an hour before the broadcast with a running social stream that let users simultaneously post to Facebook or Twitter. Beyond CBS? own promotion, Victoria?s Secret plugged the event on its Facebook account (15.8 million fans), with a big splash page and countdown. And during the show, @VictoriasSecret (322K followers) live-tweeted the event.
Surprisingly perhaps, Trenddr?s data found that the social TV audience for the show skewed 66% female. On the ratings front, the show turned in its best performance ever, jumping 35 percent over last year?s event with 4.6/11 in the demo and 10.3 million total viewers.
Which goes to show ? other than the obvious fact that scantily-clad models are always a draw ? that a big clothing brand with its own social influence is a substantial marketing asset.
Source: http://www.lostremote.com/2011/11/30/victorias-secret-fashion-show-tops-social-tv-charts/
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